Good negotiation skills are increasingly relevant and important in most positions and professions, including management, sales and marketing, purchasing, project management, relationship management, HRM activities, supply chain management, and much more. This book focuses on must-have competences and insights, such as: selecting the right negotiation strategy; choosing tactics for the negotiation with a hands-on approach to the process; trust and how to generate it; dealing with unethical negotiator behaviour; cognitive biases and their impact on decision making; interpersonal and intercultural issues; and tools for preparing and evaluating negotiations. Real Negotiations is written for university students, as well as professional practitioners. [Subject: Business & Economics, Negotiation]