assesses why, at a time when the book industry is experiencing a profound transformation, book towns are proliferating in Europe and across the globe. It acknowledges the role of the book as a catalyst for this significant cultural activity and development. The book is shown to be a unique and pivotal item of cultural consumption, a remarkable artefact and, more than ever before, a springboard for contemporary cultural debate. This work investigates how the reanimation of these ‘down-on-their-luck’ towns is attracting, through a combination of nostalgia, history and cultural heritage, a growing middle class cohort who seek both intellectual stimulation and opportunities for serious leisure and wellbeing. This book will prove to be a useful resource for understanding the impacts of book towns on art, culture and society while also offering insightful research for those involved in existing or future development of book towns and other community cultural projects.