Utmost Importance Plumping Lip Gloss - UTM IMP PLMPG LP GLS CRYSTAL CLEARBenefitsvisibly plumpsultra-glossyhydratingnon-stickywarming, tingling sensationvanilla scentclean ingredientsvegansustainable packagingFeatures2022 Allure Readers Choice Best New Brand''the utmost importance plumping lip gloss has its own, warm vanilla scent and provides the perfect tingle and plump. it's perfectly clear so it pairs well as a topper of one of our other lip products, or can be worn alone as well.'' - ari100% said the product provided lips with a high-shine, ultra-glossy finish*97% said the product provided a silky, smooth feel on lips**in an independent study of 33 consumers - Utmost Importance Plumping Lip Gloss