This is the guide to crisis communication strategy and reputation. With a sweeping new chapter -- looks at dramatic crises and reputation issues of 2023. With to take a closer look at digital and other media coverage of the three most controversial corporate crises of 2023 -- -- it reveals the drama that threatened sales and the very futures of those leading brands. It is the definitive book on crisis communication, providing insights from experience and scholarly research in order to build a strong corporate reputation long before a crisis emerges.