Excerpt from Resale Price Maintenance The problem of price maintenance would be simple enough of solution if it could be isolated and studied apart, after the manner of a star-fish or an aching tooth. But it refuses to be isolated. Its ramifications extend far and wide, permeating every nook and corner of our marketing system from the producer furthest removed to the most ultimate of ultimate consumers. A correct mental image of the marketing system as a whole must then be prerequisite to a proper understanding Of the merits or demerits of price maintenance itself. A manufacturer today may use at his discretion one or more of several trade channels in the transmission of his goods from the factory to the consumer. The most pop ular one is the manufacturer - jobber-retailer route. How ever, many goods are sold directly to the retailer by the manufacturer without the services of the jobber. To a small but increasing extent goods are also sold directly to the consumer from the factory, through the use of the mail order system, or manufacturers' stores, or agencies. Formerly the trade channels were more complicated and were generally traced as follows. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.