This book is part of a more extensive collection of books subtitled " the SEO and Digital Marketing series." These books together cover a broad range of Search Engine Optimization topics, including the tools you need to be successful at the business of Search engine optimization. Search Engine Optimization covers the basics of Search Engine Optimization covering topics such as on-page and off-page SEO, and internal considerations for search engine optimization. The primary focus of this book is SEO for WordPress and Shopify websites providing examples of where settings in these websites can be found. Even with this focus, the content remains broad enough to be useable on any website and most topics are applicable regardless of website type as Search Engine Optimization is universal. If you are just starting out in SEO or just trying to brush up on skills this is the book to help you. This book touches on Google Analytics, Google search console, GT Metrix, and other SEO tools if you are unfamiliar with any of these tools, this book will help you. Additionally, you can always feel free to check out the author's books on Google analytics and other tools in the Digital marketing and SEO series as you continue in your SEO journey.