“Hair is the richest ornament.” – Martin Luther Martin Luther may not be the most relevant cultural icon, but, by golly, did he know hair! Just kidding. We’re totally making that up. But we do appreciate his 16th-century sentiment; hair is, or certainly can be, an integral part of one’s identity—one’s ornamental crown, if you will. We’re not fans of the concept of “good” and “bad’ hair days (because who is the arbiter of such things anyhow?), but we do know that certain environmental factors and elective processes (like dying, perming, straightening, etc.) can leave your hair feeling dry, damaged, and/or vulnerable to the elements. And when this is the case, you’ll likely need something a little more intense than regular-old conditioner to bring it back to life — something like Trader Joe’s Hair Mask. Infused with shea butter, coconut oil, argan oil, Vitamin E, and a variety of fruit extracts (like blackberry, mulberry, currant, and açai), Trader Joe’s Hair Mask is thick, rich, and sure to revive even the dullest of mane. It’s also free of parabens, sodium lauryl sulfate, and phthalates, and it’s never tested on animals. You can use our Hair Mask as frequently or as infrequently as you like — your hair; your call. After shampooing, simply massage it into your hair from roots to ends (concentrating on the ends rather than the roots if your hair is fine or oily), leave it in for 3 to 5 minutes, then rinse. The coconut-vanilla scent and touchably-soft silkiness will linger, but a heavy, greasy residue will not. Trust us, you’re going to love this stuff.