Martin Luther may not be the most relevant cultural icon, but...by golly, did he know hair! Okay, we're totally making that up, but we do appreciate his 16th-century sentiment. Hair is often an integral part of one's identity—one's ornamental crown, if you will. Certain environmental factors and elective processes (like coloring, perming, straightening, relaxing, etc.) can leave your hair feeling dry, damaged, and/or vulnerable to the elements. And when this is the case, you'll likely need a little something extra to help tame frizz and add shine...something like Trader Joe's Hair Serum. Infused with shea butter, coconut oil, argan oil, Vitamin E, Pro-Vitamin B5, keratin, and a variety of plant-based extracts (like black currant, açai, & macadamia seed), Trader Joe's Hair Serum is notably silky & moisturizing, yet still lightweight. In other words, it helps add shine and luster to even the dullest of mane, all without weighing it down. It's also free of parabens, sulfates, phthalates, and surfactants (which can strip hair color & affect hair texture) and is never tested on animals. Our Hair Serum is suitable for all hair types, and it's perfect for use before or after heat styling. Simply follow this cinchy, three-step process: 1) distribute a small amount (one pump or less to start) onto hands; 2) smooth it evenly onto dry or damp hair; 3) revel in the Serum's beachy, coconut-vanilla scent and—more importantly—in your newly softened, shiny tresses!