Discover the Radiance of Ancient Japan with Shinbi Beauty's Rice Bright Serum. We've taken the essence of time-honored Japanese beauty secrets and transformed it into an extremely effective brightening serum for those who suffer from dark spots and hyperpigmentation. THIS JAPANESE BRIGHTENING SERUM contains 5% niacinamide + rice water, the iconic Asian Skincare ingredient is extremely rich in enzymes and helps to gently exfoliate the skin, removing dead cells and revealing the brighter, fresher skin underneath. It also boasts excellent moisturizing properties, keeping your skin supple and hydrated. A DARK SPOT CORRECTOR THAT'S 95% naturally derived includes age-old ingredients that have been trusted in Asian skincare regimens for centuries. Fermented Rice Water is rich in vitamins and minerals, rice water provides essential nourishment to the skin, rejuvenating it from within. It's also known for its natural brightening properties, rice water imparts a radiant glow, making the skin look fresh and youthful. NIACINAMIDE IS RECOGNIZED for its multitude of skin benefits. Niacinamide can help reduce the appearance of dark spots, minimize enlarged pores, and strengthen the skin's surface. PROPOLIS IS NATURELS PROTECTOR: Derived from the beehive, propolis acts as a shield for your skin, defending against external irritants and helping to soothe and restore. SHINBI JAPANESE BEAUTY PRODUCTS promise to deliver effective skincare products that truly work. All our products provide natural and often organic formulations. Our select ingredients are imported from Japan and are proven to provide kagayaku hada known as "Glowing Skin"