What it is: A serum targeted for men that strengthens skin's inner defenses, delivers targeted antioxidants and helps with damage recovery.What it does: Shiseido research has found that men's skin differs from women's in its ability to protect and defend itself from natural and environmental aggressors. Specifically formulated for the needs of men's skin, this version of Ultimune delivers a healthy, vibrant, energetic complexion plus up to 32 hours of continuous hydration. How to use: Use after cleansing skin and before your moisturizer. Pump twice to dispense serum then smooth over your face and neck. For best results use both morning and night. 1.01 oz. Asian Owned/Founded