WHAT IT IS


A dual-ended creamy pencil that packs intense color impact: rich, pigmented shades glide on velvety smooth and blend easily.



WHAT IT DOES

Line, define, and create eye-opening looks with this dual-ended creamy pencil featuring two contrasting high-impact hues.

High-performance lining and defining:

• 8-hour wear

• 8-hour fade resistance

• 8-hour color true

• 8-hour non-flaking, non-creasing, non-settling

• Waterproof

• Sweat- and humidity-resistant



Define shade creates smoky definition.



Illuminate shade makes eyes pop.

Two shades, one easy-to-use pencil, endless eye-opening looks. Won’t skip or tug.



HOW IT WORKS

Get the Estée Lauder “Eyes Wide Open” Look:

Define: Draw along the lash line with the darker Eye Defining shade to accentuate eye shape. Smudge with fingers or brush for a smokier look.

Illuminate: Apply the brighter Eye Illuminating shade along the waterline to make your eyes look more awake, open, and bright. Pop some on the inner corner to enhance it even more.

Feeling creative? Mix, match & customize your look however you want! Both shades are waterline safe so you can Smoke and Brighten, your way.



BENEFITS

Creamy 2-in-1 pencil. Two shades, instant eye-opening impact.



Formula Facts

• 8-hour color-true, fade-resistant wear

• Non-flaking, non-creasing, non-settling

• Waterproof

• Sweat-, humidity-resistant

• Ophthalmologist-tested

• Non-tugging, non-skipping

• Appropriate for use on waterline