The chapters in this volume focus on the tools and repertoires evolved by social communication in order to deal with this demanding trade-off. They represent prominent paradigms of current research at the interface of communication and social psychology, presented by leading scholars who have played crucial roles in the development of those paradigms. The sixteen chapters are grouped into four major sections: communication within and between groups and cultures; strategic communication; social communication, affect, and behaviour regulation; and social communication and adaptive behaviour regulation. Individual chapters are devoted to such intriguing topics as stereotypes and intergroup affairs, language and culture, deception and lie detection, persuasion, discussions in groups, logic of conversation, nonverbal cues, conversational implicatures, the impact of conversation situations and social distance, and the evolution of verbal communication. The volume is framed by an introduction and an epilog. is essential reading for senior undergraduates, graduates, and researchers working in the field of social communication, language and social psychology, and related areas in social science such as communication science, linguistics, and gender studies.