Without fail, the more targeted of a community that I build for my clients, the more successful this strategy is. When people organically seek out your brand for social connection around a central purpose, and your community can provide them with value beyond what they expected, they will come back again and again. A lot of people think that Social Media is fickle, and without purpose and meaningful community as the foundation of your brand's Social Media hubs it is. In This Book You Will Learn The Fundamentals Behind If you can do what 99% of brands fail to do - if you can unite your prospective customers under a single cause or interest - then you'll find that your experience in Social Media will be rich and rewarding.