Can you use a story that's meaningful to you to sway others? Do you have a business that needs branding? How can you find and tell stories that have an impact? This book will expose the answers with effective techniques, top tools, and actionable advice. Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.