Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential—and your competitors will be gaining speed while you fall behind. will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization—before it's too late. Get up to speed and deepen your understanding of the topics that are shaping your company's future with the series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.