Most people Jane McNeice encounters don't recognise she is Autistic until she chooses to share it, at which point she detects change. Why? Because when most people hear 'Autism', they think deficit, and once they are focused on deficit, any strengths will be lost on them. The reader is appealing to the most is the one who has their own deficit, a deficit they are yet blind to, and coincidentally, one that also starts with a bold 'a'. Their deficit is bleism. If, like Jane, you are willing to transform your deficits into strengths, which is a strength in itself, she'd like to take you on a journey of reducing or even removing ableism from your mindset, creating strength: seeing beyond the pervasive narratives of incapability that permeate our culture and which have a negative impact on the lives of Autistic people, and ultimately an impact on neurodiversity as a whole. Yes, , that's you, each and every one of you - ableism is damaging for us all! Strength Not Deficit seeks to challenge that.