What it is: A less wasteful, more powerful, ultra-concentrated, sulfate-free shampoo that gently cleanses and strengthens weak, damaged hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Damage, Split Ends, and Breakage

- Drryness

- Frizz

Key Benefits:

- Maintains scalp balance for stronger, healthier-looking hair

- Concentrated formula with no added water

- Reduces frizz and improves smoothness, strength, and shine

Highlighted Ingredients:

- Proprietary Rootbiomic Ferment™: Promote sanchored roots, balanced scalp, and visibly stronger, healthier hair.

- Bio-Peptides (Hydrolyzed Yeast Protein): Helps to strengthen and fortify strands from root to tip by targeting collagen and keratin.

- Yuzu Ceramide (Citrus Junos Fruit Extract): Intensely moisturizes, smooths, and helps protect hair from future damage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.

What Else You Need to Know: This ultra-concentrated shampoo is free of added water and infused with multivitamin superfood Rootbiomic Ferment. It’s not watered down, so you only need to use half your normal conditioner amount, which makes this bottle equivalent to one two times its size.

Fragrance Description: This conditioner has The Rootist’s signature fragrance, a collaboration with one of the world’s top clean fragrance houses. Inspired by their warm brand aesthetic, this complex, fresh, fizzy floral has a grounding touch of soft woods for balance, depth, and grace. Intoxicating but never overwhelming, transport your senses to a garden stroll at golden hour where dreams take root.

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.