Nothing subliminal about it; these ice cream sandwiches more than live up to their name. Trader Joe’s Sublime Ice Cream Sandwiches came to fruition some years back, when we had an ice cream epiphany and realized we could do better—way better—than most of the ice cream sandwiches we found in freezers around the country. Not to insinuate that it was easy. Not at all. It took months and months of tasting and re-tasting by our panel. (Yes, it’s a messy job, but someone had to do it!) When the chocolate chip cookies finally reached the proper crunchy-chewy ratio (which changed, by the way, depending on how long they’d been frozen), we moved on to the ice cream; it had to be truly transcendent. After a few go-rounds, we landed on the ideal balance of cookie and ice cream. Then, of course, we had to make them even better, so we rolled the sides in mini, semi-sweet chocolate chips. In case you were curious, this is the kind of task we can always be counted on to undertake with vigilance.