SUSY is an elegant and simple theory, but its existence lacks direct proof. Instead of dismissing supersymmetry altogether, suggests that SUSY may exist in more complex and subtle manifestation than the minimal model. The book explores in detail non-minimal SUSY models, in a bottom-up approach that interconnects experimental phenomena in the fermionic and bosonic sectors. The book considers with equal emphasis the Higgs and Superparticle sectors, and explains both collider and non-collider experiments. Uniquely, the book explores charge/parity and lepton flavour violation. provides an introduction to well-motivated examples of such non-minimal SUSY models, including the ingredients for generating neutrino masses and/or relaxing the tension with the heavily constraining Large Hadron Collider (LHC) data. Examples of these scenarios are explored in depth, in particular the discussions on Next-to-Minimal Supersymmetric SM (NMSSM) and B-L Supersymmetric SM (BLSSM).