This book is for SQL BI professionals and Architects who want to exploit the full power of the new Tabular models in Analysis Services. Some knowledge of previous versions of Analysis services would be helpful but is not essential. SQL Server Analysis Service (SSAS) has been widely used across multiple businesses to build smart online analytical reporting solutions. It includes two different types of modeling for analysis services: Tabular and Multi Dimensional. This book covers Tabular modeling, which uses the concepts of tables and relationships with a fast inmemory engine that provides state of art compression algorithms and query performance. The book begins by quickly taking you through the various concepts required to model tabular data and set up the necessary tools and services. As you learn to create tabular models using tools such as Excel and Power View, you’ll get to know various strategies to deploy your model on the server and choose a query mode (Inmemory or DirectQuery) that best suits your reporting needs. You’ll also find out how to implement key and newly introduced DAX functions to create calculated columns and measures for your model data. Last but not least, you’ll get to know techniques that will help you administer and secure your BI implementation along with some widely used tips and tricks to optimize your reporting solution. By the end of this book, you’ll have gained handson experience of various impactful enhancements that have now been added to Tabular models in SSAS 2016 and you’ll be able to improve user satisfaction via faster reports and analytical queries.