Contributors introduce fresh evidence and innovative ideas on the changing work environment to help business leaders shift to the digital mind-set. The book will throw light on what manufacturers, retailers, marketer brands, and consumers can do to secure value; digitally transform and/or innovate themselves in terms of design, production, and distribution as they move towards “next normal” business practices. provides researchers, academicians, policymakers and professionals working in manufacturing, retail and consumer markets with a platform to uncover their experiences as they meet these challenges in various verticals of industry around the world.