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Television and Its Audience / Edition 1
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Television and Its Audience / Edition 1
Current price: $84.00
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Barnes and Noble
Television and Its Audience / Edition 1
Current price: $84.00
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The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent