Since 2010 "curation+? has become a marketing buzzword. Wrenched from its traditional home in the world of high art, everything from food to bed linens to dog toys now finds itself subject to this formerly rarified activity. Most of the time the term curation is being inaccurately used to refer to the democratization of choice - an inevitable development and side effect of the economics of long tail distribution. However, as any true curator will tell you - curation is so much more than choosing - it relies upon human intelligence, agency, evaluation and carefully considered criteria - an accurate, if utopian definition of the much-abused and overused term. examines what happens when curation becomes the primary way in which media users or viewers engage with mass media such as journalism, music, cinema, and, most specifically, television. Mass media's economic model is based on mass audiences - not a cornucopia of endless options from which individuals can customize their intake. The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the post-network television industry - one whose ultimate effects and outcomes remain unknown. Curatorial culture is a revolutionary new consumption ecology - one that the post-network television producers and distributors have not yet figured out how to monetize, as they remain in what anthropologists call a "liminal+? state of a rite of passage - no longer what they used to be, but not yet what they will become. How does an advertiser-supported medium find leave alone quantify viewers who DVR but fast-forward through the commercials; have a season pass to via iTunes to watch on their daily commutes; are a season behind on via Amazon Prime but record the current season to watch after they're caught up; binge watched the day it dropped on Netflix; are watching new-to-them episodes of on pbs.org; never miss PewDiePie's latest video on YouTube, graze on on Hulu and/or TNT and religiously watch Jimmy Fallon on via digital rabbit ears? While audiences clamor for more story-driven and scripted entertainment, their transformed viewing habits undermine the dominant economic structures that fund quality episodic series. Legacy broadcasters are producing more scripted content than ever before and experimenting with new models of distribution - CBS will premiere its new series on broadcast television but require fans to subscribe to its AllAccess app to continue their viewing. NBC's original is experiencing a syndication renaissance as a limited-run season of new episodes are scheduled for fall 2017. At the same time, new producing entities such as Amazon Studios, Netflix and soon Apple TV compete with high-budget "television+? programs that stream around traditional distribution models, industrial structures and international licensing agreements. : explains and theorizes curatorial culture; examines the response of the "industry, +? its regulators, its traditional audience quantifiers, and new digital entrants to the ecosystem of the empowered viewer; and considers the viable future(s) of this crucial culture industry.