Effective visual communication has become an essential strategy for grassroots political activists, who use images to publicly express resistance and make their claims visible in the struggle for political power. However, this “aesthetics of resistance” is also employed by political and economic elites for their own purposes, making it increasingly difficult to distinguish from the “aesthetics of rule.” Through illuminating case studies of street art in Buenos Aires, Bogotá, Caracas, and Mexico City, explores the visual strategies of persuasion and meaning-making employed by both rulers and resisters to foster self-legitimization, identification, and mobilization.