provides clear, practical guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter. Stimulating and accessible, this book will help you to understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help you to become more confident in yourself as a creative person. gives you a fresh concept of creative thinking and it will guide you in developing your full potential as a creative thinker. New ideas are the seeds of new products and services, and this book will open the door to them.