In Thomas Cook shares the proven practices and principles of good salesmanship that have made him a highly successful businessman and one of the most sought-after sales trainers in the world today. Written for those managers and executives who want to elevate the performance of their entire teams in this age of globalization and minimal margins, the book provides core lessons supported with cases studies garnered during the author’s 35 years of hands-on experience over a diversity of businesses. This engaging and timely volume: Change has become an absolute constant in the business world. That’s good news for those who are prepared to respond rather than merely react. will helps become a creative problem-solver. Heed its advice and turn your sales people from common employees into contributing committed stakeholders.