Do you want readers? That's why you need an author platform. Most new authors assume that if they write it, readers will purchase. Nothing could be further from the truth. The most overlooked piece of the writing/publishing book journey is author platform building. Entrepreneurs get excited about their ideas and start writing with no thoughts about who will buy their book. An author platform requires that you identify your niche audience, brand, and messaging, and then test on your potential audience. This is a trial-and- error process that requires you to understand the inner workings of building content, social media, email, and media, as well as how they all fit together for a successful book launch. A platform build is not an overnight, instant gratification proposition, but it is a skill that you can learn. This step-by-step guide will help you do just that.