When it comes to social marketing, small businesses have four options: 1. Learn to do it yourself: saves tiime and money after you learn the apps and purcahse the soft/hardware 2. Hire a high-dollar production company: saves time, but watch for huge expenses 3. Hire a qualified contractor who uses existing content to create replicable video animation masterpieces: low cost/saves a ton of time 4. Do nothing and hope for the best This book is a resource to help you gain valuable time by showing you how to create your own social marketing videos inexpensively and freeing up time so that you can do the things that are important to you and your business. You will learn tips and tricks, access over 40 video production resources and applications, copy creative brief and script writing templates and social media advice from the Executive Producer at Hilltop Video Services. Here you will find references to hardware: camera, lighting, microphones; software apps for content, animation templates, graphic art and photographs.