Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation often rely on stale methodologies. Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default, but realizing breakthrough by design. In , a renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of 10 visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world’s best-known organizations and their teams, the authors provide practical advice that goes beyond “business as usual” for successfully tackling intractable challenges. They’ll show you how to: Bursting with behavioral science, stories from the field, and pragmatic strategies, explores why these principles are critical for the current times and how they can spark breakthrough and unlock potential for you and your teams. Whether you’re an executive or manager, product or service designer, educator or student, this book is a must-read for anyone inspired to change the world or transform their own place in it.