Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing. These include: • A fresh focus on writing and teaching concise cases, which are particularly suited to the world of blended learning. • Emphasis on secondary research methodology, particularly using digital technologies and social media. • A new case study running throughout the book, with restructured worksheets and notes to support it. • Enhanced online case teaching information and discussion of the development of multi-media cases, particularly using video. Complete instructor’s materials to support the text are available online, including PowerPoint presentations, guidance on embedding cases within the curriculum, a sample syllabus that incorporates cases within it, and selected student assignments and handouts. Finishing all the book’s assignments will result in a complete case and Instructor’s Manual that can be tested in the classroom and submitted to a conference or journal. is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set, and any instructor working with cases in their teaching.