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The Connected Customer: The Changing Nature of Consumer and Business Markets / Edition 1
Barnes and Noble
The Connected Customer: The Changing Nature of Consumer and Business Markets / Edition 1
Current price: $63.99
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Barnes and Noble
The Connected Customer: The Changing Nature of Consumer and Business Markets / Edition 1
Current price: $63.99
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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.