From the bestselling author of , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally• Choose the right business model for your proposition and avoid wasting time• Assess demand, viability and uncover untapped needs and gaps in the market• Build a usable, engaging website and mobile app• Create a buzz using social networking• Drive high quality traffic to your site and convert visitors into paying customers• Use search engine optimization (SEO) and marketing (SEM) tools effectively• Raise finance and protect your business• Build and maintain a strong brand• Recruit and retain a strong team• Sell the business or find a suitable successor. Reviews for the book: Nick Jenkins, Founder of Moonpig.com Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) Rowan Gormley, Founder and CEO of NakedWines.com Elizabeth Varley, Founder and CEO of TechHub