Imagine every person on Earth looking at you and looking to you for a solution to their problems. Sixteen billion eyes attached to eight billion individuals hungry for the next new thing. Do you suddenly feel overwhelmed? Of course, you are, because trying to get all eyes on you is an outdated method of marketing that discredits the consumer. Bringing that scenario to scale, imagine advertising your brand to a stadium of 40,000 fans. Your name is in lights and maybe even mentioned as a sponsor. But, what is the likelihood that every fan is paying attention to your advertising? How many of those people are a fit for your product or service? Will your marketing dollars translate into revenue for your business? The answers: not many, you don't know, and no. However, with my solution, "The Digital Trifecta," you will discover your audience, use your advertising dollars to reach them, and convert them to customers. Eventually, those prominent billboards and sponsorships will do what they are supposed to do - raise awareness of an already strong brand that has cultivated its audience and built a relationship with its customers. Through the Digital Trifecta, I have found a solution that allows you to identify the perfect customer and save you time, money, and energy. Why should you take advice from me? That is a fair question. Self-disclosure is essential to the foundation of any good relationship. I owe you the explanation.