Everyone buys cars: however, most purchasers do it "in the dark" with fear that they might be cheated, pay too much or buy a poor vehicle. The main focus of this book is to demystify the retail automobile business so that consumers may shop feeling informed and fearless. This book is all about placing consumers in the "Driver's Seat" when negotiating their next vehicle purchase. The frank discussions and stories are based on real or actual events. This book is not a work of fiction. Author Don Roy has 37 years of sales experience. "My wish is to inform you, make you laugh, remove your fear and save you money." He has always been committed to offer an honest word and a great deal for his returning customers. And now it is your turn!