Scents are linked with our most cherished memories—life without the ability to smell is unimaginable. Dive deep into the essentials of olfaction; open up the psychology and science of smell, discover the key fragrance families, and come to understand the historical and cultural ramifications that make the multi-billion dollar perfume industry what it is today. reveals the power of scent and fragrance to captivate—introducing key global locations, from the lavender fields of Provence and the laboratories where perfumes are created, to incense factories in India. introduces the trailblazers shaping the future and the vital role that technology and scented products will play in the 21st century, making the book an inviting read for fragrance novices and connoisseurs alike, opening up a new and fragrant world.