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The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran
Barnes and Noble
The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran
Current price: $77.35
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Barnes and Noble
The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran
Current price: $77.35
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This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.