In revealing case studies of Rouen and Grenoble, Martin pinpoints precisely which books were sold and to which social groups, and explains why the initially successful printers of Rouen were eventually forced out of business by the Parisian courts. Martin also casts a discerning eye on early graphic design—from the first illustrated "coffee table" books purchased by the newly rich to the invention of the paragraph to facilitate reading. And he shows how attempts by the French government to suppress and control publication were eventually thwarted by free market forces from Amsterdam and Neufchatel. This is a book that will be of interest to those who study the history of the book, intellectual history of early modern Europe, and the relation between politics and ideas.