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the Green Bundle: Pairing Market with Planet
Barnes and Noble
the Green Bundle: Pairing Market with Planet
Current price: $150.00
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Barnes and Noble
the Green Bundle: Pairing Market with Planet
Current price: $150.00
Size: Hardcover
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Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.