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The Influence of National Culture on Customers' Cross-Buying Intentions Asian Banking Services: Evidence from Korea and Taiwan
Barnes and Noble
The Influence of National Culture on Customers' Cross-Buying Intentions Asian Banking Services: Evidence from Korea and Taiwan
Current price: $125.00
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Barnes and Noble
The Influence of National Culture on Customers' Cross-Buying Intentions Asian Banking Services: Evidence from Korea and Taiwan
Current price: $125.00
Size: Hardcover
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The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.