In this fresh and lively book, Barrett, Greene, and Kettl combine more than a century of experience in writing to present a series of guidelines that will enable readers to successfully frame a policy argument; pitch it to editors; organize the work so that the ideas have real impact; support it with data and stories; find the right publisher; and follow up after publication to ensure that the argument has enduring impact. These basic steps work well—but work differently—for a wide variety of policy writing, from short blog posts through an op-eds, commentaries and policy briefs, dissertations, articles for both the popular press and academic journals, and books. The book is a handy manual for writers in the world of research who want to explore the start-to-finish process of writing for impact—and for authors who want to explore a single writing challenge in-depth. It is full of examples of both good and bad writing, as well as the authors’ own tales in navigating the road from a new idea to a written product that packs punch. It’s a fun and useful primer for steering the policy debate.