'The Lost Art of Cold Calling'. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training books that you'll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so most reps fail. Find out why cold calling can be vital to success and why sales training usually doesn't provide the tools to become an effective cold caller. The author shares his cold calling approach which has allowed him to frequently engage in conversations with high level decision makers at major corporations for almost 20 years. Find important details about which decision makers are the most effective for sales people to be calling and valuable information on corporate titles and SMB owners. Included are cold calling scripts, email & VM content and other phone tactics. 'The Lost Art of Cold Calling' introduces these sales and cold calling concepts: