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The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries
Barnes and Noble
The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries
Current price: $59.99
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Barnes and Noble
The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries
Current price: $59.99
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The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.