After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. navigates through the array of business decisions necessary to start a business-from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business. gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage. "Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come." -Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute