Hands-on classes and makeup workshops are great! But, they don't give tips on gaining your own clientele and staying booked. Makeup classes offer product demonstrations and application techniques. They showcase the hottest products on the market and keep you in the shoes of a consumer. As a makeup artist you need valuable industry insight on customer service and business building. In this book, you'll learn what it takes to attract new clients and keep them coming back. You'll go from an aspiring makeup artist to a professional makeup artist in 5 steps.