By investigating the city's trademark architectural style, public ceremonies, the historic preservation movement, and cultural traditions, Wilson unravels the complex interactions of ethnic identity and tourist image-making. Santa Fe's is a distinctly modern success story—the story of a community that transformed itself from a declining provincial capital of 5,000 in 1912 into an internationally recognized tourist destination. But it is also a cautionary tale about the commodification of Native American and Hispanic cultures, and the social displacement and ethnic animosities that can accompany a tourist boom.