Mark Rowlands develops an innovative and radical account of the nature of phenomenal consciousness, with significant consequences for attempts to find a place for it in the natural order. He argues that the phenomenal aspects of conscious experience are aspects that exist only in the directing of experience towards non-phenomenal objects, a theory that undermines reductive attempts to explain consciousness in terms of what is not conscious. His book will be of interest to a wide range of readers in the philosophy of mind and language, psychology, and cognitive science.