Nine out of every ten startups will fail. Want to avoid their mistakes and become part of the 10% that succeed? THE NEXT STEP is the first series to take entrepreneurs step-by-step through the process from raw idea to operational startup.Each step includes a set of key questions designed to help you build a business plan and pitches for potential investors and customers. Book 2: A Guide to Startup Sales and Marketing, covers the entire sales and marketing process from identifying your target market to forming a sales team, deciding on a marketing budget, and acquiring your initial customers.Whether you're a seasoned professional looking to make a change, a new college graduate with a big idea, or a small business owner in need of more structure, this must-read series from serial entrepreneur Luni Libes will help make your idea a profitable reality.