Art can only be "a social act that removes the barriers between people, re-establishing the current of brotherhood between consciences". And for this social act to be seen by the majority of people in society, for it to attract and influence them, it is obliged to pass through very powerful media tools, which in this case are only television and cinema, and from this comes their very important role and their very remarkable influence in the unfolding of modern society.To illustrate this, we have chosen to study the usefulness of art in modern society through these two media tools themselves.So we've tried to focus on the importance of cultural programs on television, on the one hand, and the indispensable role of film festivals, on the other.