The authors refer to this as "innovation" rather than "strategic planning," but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. In , you'll learn how to: Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, will forever transform the way you do business--and help you rise to become a leader in your industry.