Are you happy with your sales organization? Has the absolute sales performance of your entire sales organization improved over the last five, ten or twenty years? If ti has, is the improvement significant? Had your manufacturing or service delivery efficiency improves only as much as your selling productivity, would you still be around? By unanimous consent, the vast majority of the over 2,000 company executives Mitch Goozé has talked with over the last nine years express dissatisfaction with the performance of their sales force. Beyond the limited number of top performers in each organization, there is a substantial drop-off in the performances of the rest of the sales force. And this pattern transcends company size or industry type. If the previous questions got your attention, read this book because you'll find some eye-opening solutions to this problem. No matter what your company sells -- consumer products, high-tech, low-tech, or no-tech industrial products -- or is you're in the services business, the solutions will be revealed.